Hip hop culture is not for the meek, the safe, or the politically timid. I came to the conclusion that it wasn’t worth the trouble. I’d spent several days assessing what could have been done differently. And just a few weeks prior, the first attempt had fallen short of expectations. However, I ended up scrapping the idea of brokering a deal between the two groups.Īs in most in edgy music scenes like hip hop or EDM, pairing the right product with a primed audience would require a risk tolerance and the willingness to go all-in on the partnership. But rarely do you find the operation with true, organic demand. Monetizing it is as simple as meeting supply with demand. Independent music operations yield tremendous power to influence the cultural zeitgeist. In that room, I was laying out another idea to partner with an indie music festival ownership group. In May of 2018, I was sitting in a conference room with a packed whiteboard of ideas and the math to justify them. Dad, have you watched the Lucid Dreams video? Oh my gosh. In this case, I am recalling a short conversation between my oldest daughter Alexis and me in the spring of 2018. To understand the future, listen to the kids.
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